HOLISTIC DEVELOPMENT IN PERSONAL ADVANCEMENT OF ATHLETE THROUGH SPORT MANAGEMENT

M.K.A.Anoma Rathnayaka

Senior Lecturer Gr.II

Department of Sport Science & Physical Education

Faculty of Social Sciences, University of Kelaniya

Sri Lanka

ABSTRACT

At the present world it is believe that a performance can present their abilities and skills only in an international sport events which is the world championships of a person can gain. In this scenario need to have a collaboration from all sort of management related to the sport management. This will be key factor of in holistic development which has become the most considerable sector of the sport management. The purpose of this study was to examine, how personal advancement effects to the holistic athlete’s development and to identify the significant role of sport management perspective.

The research takes the form of a case study. Primary data was collected from multiple perspectives, multiple situations and using semi - structured interviews. A random sample is used to represent the entire data population. This study was conducted on 20 athletes (national players who represented International sport competitions in last five years of period (2013-2018)) of 10 women and 10 men. To analyze the data a common framework for setting comprehensive athlete outcomes four C’s model, which was characterized by a competence, confidence, connection and character were used. Results indicated that the world championships adopted will obviously have a significant impact on the way the individual managers think his or her sport should be managed. Further this research found that participating international sport competitions effects on enhancing skills of physical, mental, emotional, and social skills, at the same time which will give a sense of personal identity, as well as feeling or grouping memberships, and social identifications to the athletes. Which cause to have more international winning awards to the personal.

It concludes that adopting the best practices of sport management will have aligned healthy, character building, good sportsmanship, fair play for all participants, good citizenship and equitable opportunities. If there will be more qualified and skilled sport managers those who managing the sport sector it will be resulted to have the successful sport observances and result oriented sport culture in the country. Finally, this research suggests that there is a strong need for more empirical research to prove this argument.   

Keywords: Sport Management, Athletes, Holistic Development